Projects

Toggle Menu
proj-id-intro
id

A good identity is memorable.
A great identity is memorable and effective.

Above are some examples of our identity work for clients — a variety of logos. Some are strictly typographic, some incorporate type and imagery. Logos provide an important visual cue about a product or service. Consistency across all media is key.

Color is integral to design. A business consultant (Strategybiz) has a different emphasis than a hair salon. We’re not shy about using color!

Whether you run an accounting firm or a restaurant, we’ll reach your audience with a custom corporate identity or logo. Not sure where to begin? .

  • proj-id-intro
    id

    A good identity is memorable.
    A great identity is memorable and effective.

    Above are some examples of our identity work for clients — a variety of logos. Some are strictly typographic, some incorporate type and imagery. Logos provide an important visual cue about a product or service. Consistency across all media is key.

    Color is integral to design. A business consultant (Strategybiz) has a different emphasis than a hair salon. We’re not shy about using color!

    Whether you run an accounting firm or a restaurant, we’ll reach your audience with a custom corporate identity or logo. Not sure where to begin? .

  • proj-id-alex

    90th Anniversary Logo
    The Alex Theatre

    Glendale Arts, management company of the Alex Theatre in Glendale, CA, asked our firm to create a stylish new logo for the Alex’s year-long celebration. Logo is designed for use in print, online, and on street pole banners.

    The theatre has many graphic elements suitable for a logo, but the iconic neon spire is the most well-known. The Spanish-influenced auditorium dates from 1925, but the Art Deco spire and box office were added in the 1940s, hence the unusual combination of architectural styles! The tower’s slim, elegant neon light tubes were the inspiration for our custom illustration. Orange, turquoise and white offset a rich dark blue evening sky.

    Typefaces are Gatsby and Gill Sans, familiar typefaces from the 1920s and ’30s.

    The Performing Arts Center’s venue is a restored vaudeville-era movie house, and destination for theatre, music, dance and film. The Alex celebrates its 90th anniversary in 2015.

    Art direction & typography: Emilie Pallos
    Illustration: Sandy McDaniel

    “The logo is a beautiful piece of art. Bravo, Emilie,for taking an icon and making it shine in a new way.”
     
    Elissa Glickman, CEO
    Glendale Arts / Alex Theatre

    alex theater

    The Alex Theatre’s 100-foot neon tower
    is a beacon in downtown Glendale

  • proj-id-oliph

    Fine Stationery
    Marlene Oliphant Designs

    Stylish, modern, classic stationery system for Marlene Oliphant, interior design firm principal (letterhead, #10 envelope, mailing label and business card). We also created an eye-catching 10th anniversary seal which she uses on letters and correspondence.

    We often ask clients to name his or her favorite color — Marlene likes turquoise.

    Client provided scroll artwork which we updated with new colors, then added classic type and oversaw offset printing on premium paper stocks. Two-sided business card is exceptionally beautiful and memorable — a must for any professional designer!

  • proj-id-kim

    Staff uniforms and white coats feature custom embroidery
     

    Custom Logo & Uniforms
     
    Hillary Kim, DMD, and Raymond Kwok, DMD
    Contemporary Aesthetic Dentistry

    New doctor-owners of an established medical practice hired our firm to create a fresh new identity.

    The versatile “toothbrush” logo is used various ways — embroidered onto staff uniforms and lab coats, and used on window graphics, printed materials and online.

    Result: a modern, unique brand for a contemporary medical team.

Toggle Menu